Etsy Shop
Etsy Shop Update and Income Report for February 13, 2021

Etsy Shop Update and Income Report for February 13, 2021

So I’ve been working diligently on my Etsy store this past week. While I would love some more time to work on it, my real estate business has also been picking up too.  If you just stumbled upon this blog post and want to follow my journey of opening an Etsy shop with no prior knowledge, start here.  My intention is to provide a weekly update, especially at the beginning, and then transition into a monthly update.

Wins

  • I made 20 sales so far! I’m super excited that people are liking the printables I’m creating and buying them. I have the Etsy Seller app on my phone and every time I make a sale, it makes a cash register noise.  I love hearing it!
  • I developed my brand with a new logo, font, and color palette. I also developed a few Etsy thumbnail templates for my listing photos. I really like this because it takes the guess work out of how my listing photos look and it helps to develop a distinct recognizable brand for my store. When I was researching my competition, I could immediately tell which products were theirs without even looking at the store name. That is my goal.
  • I created a toddler busy book. I really enjoying creating this printable and putting together a physical demo copy of it. I found that photos that had a physical copy of the printable sold better than once that just had the electronic copy. It also gave me some insight on how to create better printables in the future. Another awesome aspect of the Etsy store is that I was able to get my kids involved.  Once they saw what I was doing, they wanted to do some “product testing”!

Toddler Busy Book - Etsy Thumbnail

Lessons Learned

  • Don’t copy other stores – I had another Etsy store owner reach out because she felt like I was copying her work, especially the style of the listing photos. Ugh. At that point, it was only the third printable I created and I was looking at a lot of other stores (not just hers) to see what the best practices were for presenting your product. I unintentionally made my listing photos too similar to hers because I really liked how she designed her listing photos. I apologized to her and changed all my listing photos to my own branding style.
  • I really like eRank over Marmalead. The eRank I platform is much more analytical and has a lot more data. I really like how you can analyze your competitors and I’ve been using this a lot to understand what products sell and where the demand is. It’s also been really inspiring to see how some stores are getting over 500+ sales a week! It’s given me a lot more motivation! Marmalead is much more expensive and just doesn’t have as much data. If you are the type of person that gets overwhelmed with too much information, then Marmalead is probably better.  Since my background is in engineering, I love the data!

eRank Shop Comparison

  • I’m working on creating systems to streamline product creating and marketing.  Taking lessons learned from my real estate business, the earlier I can standardize my process, the more efficient I’ll be.  It also will potentially let me leverage other people in the future if I have the same process I go through for every single product of process in the business.

What I’m working on this week

  • Creating another product – I’m working on creating a space-themed busy book right now. I suspect that theme-based toddler books will stand out better than a generic toddler busy book.
  • Starting an email list. Etsy experts say to start a mailing list for a few reasons. First, it is much easier to sell to repeat customers than to new ones. So when you have a new product come out, you can email your list to get them to buy. Second, you want to control your own audience. If Etsy went away or the platform changed, I can still take my customers with me to a different platform. I’m using Sendfox to start my mailing list. If you want to be added on for exclusive discounts and bonus printables, you can sign up for my mailing list here!  You’ll also be notified when new blog posts come out on this website too!
  • Figuring out Pinterest and Tailwind. I know Pinterest is the best place to promote Etsy products, so I’m learning best practices to promote my Etsy store on Pinterest.  I think it’ll also help me to promote this blog in the future, but I don’t want to get too far ahead of myself!  I got this Pinning Perfect course awhile back, but haven’t really done much with it since I bought it.  I’m diving back into it now and taking it more seriously.

Etsy Store Income Report

I’ve made 23 orders so far and made $83.97.  The majority of my sales were from my Chinese New Year Printable since it was just Chinese New Year this past Friday.  So I’m happy about that, but also realize that sales will probably go down significantly after the holiday.  Overall, I’m really happy with this so far and my goal is to make $100 by the end of February.  If you are interested in purchasing anything from the store, sign up for my VIP Buyer List to get an instant coupon code for 10% off the entire store!

Etsy Shop Income Report

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